It's often easy to forget that architects run their own business and have all the same marketing concerns that any small business owner would have. What better way to advertise your business, thank clients who have hired you in the past, and remind them that you're still around than to send out personally-designed Christmas cards. Not to mention that it gives the architects a chance to flex design skills in an entirely artistic way without worrying about pesky issues like load-bearing walls and where to install the HVAC system.
We find these cards in most of the collections here in the archive. Some depict local landmarks or important commissions the architect built that year. Others are solely focused on design, like a few that we found today while processing a new collection. We'll show those in an upcoming post.
Image: Holiday card, 1952, Joseph O. Cezar Architectural Records Collection, Ball State University Libraries, Drawings + Documents Archive.
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