Tuesday, June 15, 2010

Modernmasters trade catalog

Our Trade Catalog Collection contains over 700 brochures, product literature and samples of building items from the 19th to late 20th century. Among them is this Modernmaster catalog from 1953, featuring chairs, sofas and tables that have become iconic representations of mid-century modern furniture design.
Tucked into the catalog, was this one-page pricing sheet from Herman Miller, featuring chairs designed by Charles Eames, one of the foremost designers of the Modernist movement.

Image credits:
Modernmasters: America’s Foremost Collection of Classically Modern Furniture, layout and typography by Clifford Pascoe; photography by Lionel Freedman, John B. Watkins Company, New York City, 1953.
Trade Catalog Collection TC 160.

Herman Miller Furniture Company chair price sheet, Furniture Forum, 1950s.
Trade Catalog Collection TC 160.

1 comment:

  1. I am researching a book on Paul McCobb and would love to get scans of the Modermasters Trade Catalog in your collection. Many Modernmasters items have been incorrectly attributed to Paul McCobb over the years and it would be a godsend to have good authoritative information in my archive about their (Modernmasters) furniture.